Why Every Small Business Needs a Mobile App
In the present fast-moving world, digital media like websites and mobile applications. Many small businesses build a website or an account on a social platform to increase their brand reach, but they are mistaken to believe that this alone will put them on top. Customers appreciate quality customer support and improvements in the brand according to their feedback. For this purpose, a mobile application is significant for every large and small business.
Mobile applications are the best way to promote our brand and increase traffic on your business platform. They are an excellent marketing tool that can instantly bring you ahead of your competitors. Unfortunately, many businesses avoid developing an application as they think it is an excessive investment and doesn’t make any difference. Still, it helps to better connect with the clients, boost sales, and make a good impression on the visitors.
We have gathered five benefits that mobile applications can provide your small business.
1. A mobile app increases your product and brand reach
The business that set up a mobile application and a website have a better reputation in the market than brands that do otherwise. You will appear better than your competitors, and you can constantly improve your products and services according to customer feedback. You need not employ any additional marketing strategies to promote your brand and save money.
2. You can constantly assess the interest of customers in your products
With reviews and comments on the mobile application, you can engage with the buyers more efficiently and effectively. Any discount offers, new product promotions, or updates to your brand readily reach your customers, and you can quickly know what they feel about it.
3. Customers can comment on the performance of the brand.
Through a mobile application, customers can provide their opinion, request an update, or even criticize the feature of the business they don’t like. This strengthens your relationship with your customers, and frankly, they are the ones that make you who you are, so you should value their opinion. This not only helps you make improvements but also improves your position with potential buyers.
- It helps you know what’s trending.
When your customers update you about their choices from time to time, you can better know what kind of products should produce more and where you still need to make improvements. Hence, improving your brand performance overall.
5. Mobile application maximizes the profit and sales
A mobile application may be an expensive investment, but once set up, it provides you return profit that is three folds more than you invested. It can promote your products when you provide promotional offers and attract customers.
Mobile applications have enormous benefits that cannot be counted on fingers. Once you realize how important they are, we are sure you wouldn’t resist developing one for your business. Every business regardless of its size, should have an application to get all the benefits mentioned above and see their company succeed with little effort.
How mobile applications are essential in events like the Dubai expo
If you are not familiar with the concept of the expo, let us enlighten you. Expo is an international fair that allows many different countries to connect and flaunt their achievements. Every year countries volunteer to host this world expo. This year, the world expo is taking place in Dubai, and its theme is Connecting Minds, Creating the Future. This event aims to put forward sustainable solutions to prevent world issues. Almost 25 million people are supposed to attend this event. However, one must think about how such events are managed and how they keep track of every aspect. This is where mobile application saves the day. The mobile application promotes the event to every part of the world and plays an essential role in launching and managing it.
Here are some ways that mobile applications contribute to managing events like Dubai Expo.
- Keep track of visitors and face recognition.
Having such a large crowd poses a high-security risk, and it is nearly impossible to register every participant before entry. A face recognition app saves time and does the job more conveniently. Registered participants would automatically and can enter the event without any further security checks.
- QR code and Bar code scanner
Only a few people are allowed to enter the event who buy passes and pay to participate. But many fraudulent people take advantage of this situation and issue fake passes to sell people and make money. This problem can be solved if all the original passes have a unique QR code scanned with a mobile application. This way, only authentic candidates can enter the event.
- A general guide and location tracker
Maps and location apps are always a great help when traveling to a new location. Maps tell you the estimated commute time and suggest the shortest possible route to reach your place without any hustle. If you are not from around, the guide’s application can brief you about the event, and you can rely on them to get to the event safely.
- An app mainly for the expo
Sometimes people are too lazy to visit the website to know more about the events and current events. Applications solve this problem and gather all they can into a user-friendly platform that is easy to access.
- Travels and flight bookings
Many people participate in the event from abroad, so flight booking and accommodation applications might come in handy. These apps also highlight the travel and tourism places in the area to have maximum fun during their trip.
Not only these apps but many more applications work together and contribute to the smooth running of the World Expo. DeviceBee technologies is a famous and reputable mobile app development company in UAE. We are always here to offer our services to develop every type of iOS, Android, and desktop application. We design unique, user-friendly, responsive mobile applications for your business and events and help you reach the target audiences.